So, is a serum the same as a moisturiser?
Many people assume that a serum and a moisturiser are one in the same, but the answer is No. While they may share some of the same ingredients and properties (such as hyaluronic acid or ceramides) serums are more easily absorbed by the skin.
While facial serums can be made of moisturising ingredients which help the skin retain moisture, they are not moisturisers in the traditional sense. Face lotions and creams are richer, and therefore work to create a barrier on top of the skin, which helps to lock in all the wonderful benefits of a serum.
How can I incorporate a serum into my regime?
Serums only moisturize to a certain extent, so I would always recommend using them in conjunction with your favourite moisturiser. Depending on your skin type, you can apply a serum in the morning, at night, or both.
After cleansing and toning, gently massage the product into your face and neck in upwards circles. Follow with your preferred moisturiser to make sure all the goodness is locked in, and then apply your regular makeup, as necessary.
When applying a facial serum, remember a pea-sized amount will do! A little goes a long way, and more is not always better. Because their nutrient-rich ingredients are so concentrated, you only need to use a tiny amount with each application.
Choosing the correct serum.
You will be surprise at just how many options there are on the market. All of them promise wonderful, beautiful skin but the best way to pick one out for you and your skin is to take two factors into consideration.
Firstly, identify the skin concern you are trying to address. Do you want to reduce the appearance of fine lines around the mouth? Are you looking to banish those sunspots on the nose? You need to find a serum that claims to do what you need it to do.
Secondly, consider your skin type. If you have oily, acne prone skin, select a serum that contains salicylic acid and retinols as well as rosehip seed oil. For mature dry skin, try something with hyaluronic acid and vitamin c. Normal skin types work well with glycolic acid, this traps moisture and helps keep skin refreshed and rejuvenated.
If you are uncertain of your skin type, my previous blogs within this series should help you identify you skins characteristics.